Social Media & Influencer Marketing in Real Estate: Trends and Tips

Jun 19, 2025

The real estate field has transformed beyond listing properties in preferred locations and conducting home showings; now it focuses on fostering visibility through branding and connecting with target audiences. Buyer use Instagram and YouTube walkthroughs to evaluate potential real estate properties, while influencers serve as their main source of property guidance.

Professionals in the real estate industry must understand that social media and influencer marketing have become mandatory elements for their success. This blog explores the latest trends and practical tips to help you stay ahead in the game.

Trends and Tips

The rapid development of real estate marketing practices has made social media platforms an essential resource for gathering leads, building brands and maintaining customer interaction. An overview of the most crucial trends with professional advice follows below:

Trending Now

Video Content Dominates: Short entertaining videos that feature real estate listings, property tours, and a glimpse into real estate operations attract increased audience participation.
Live Virtual Tours: Agents can provide live walkthroughs through which they can connect directly with potential buyers.
User-Generated Content: Realtors invite satisfied customers to leave reviews or home pictures, creating genuine brand trust.
Hyperlocal Targeting: Content should focus on particular neighbourhoods because it establishes authority while attracting audience segments.

Top Tips:

Post regularly on platforms such as Instagram, Facebook, LinkedIn, and YouTube.
Share high-quality images and narratives that showcase property amenities.
Interact with followers—respond to comments, answer questions, and establish relationships.
Display location-based ads, so that the right people see them at the right time.

Social Media Marketing in Real Estate

Social media marketing tools provide real estate agents a platform to display properties as they grow a marketable public image and offer direct communication with prospective homebuyers. Instagram and Facebook are the perfect platforms for visual storytelling, while LinkedIn enables individuals to establish professional connections.

Benefits

Instant listings visibility
Affordable advertisement with pinpoint targeting
More comments, shares, DMs on their posts
Increased credibility by updating often and providing insights on the markets

Effective Strategy

Bring virtual tours, home-buying tips, market updates and more to your readers and followers.
Leverage branded hashtags and geo-tags for better visibility.
Use services like Buffer or Hootsuite to schedule posts and measure performance.

Influencer Marketing in Real Estate

When you work with influencers, they enhance your credibility and bring new audiences who would be difficult to contact independently. Your listings and real estate brand gain visibility through partnering with influencers who specialise in lifestyle, interior design or local content creation.

Why It Works:

Customers bond more deeply with their followed influencers than they do with standard advertising methods.
Influencers provide natural brand exposure that leads followers to seek out aspirational lifestyles.
Your brand receives outstanding content through collaborative efforts.

How to Start:

Find micro-influencers who have local or niche audiences (5k–50k followers).
Provide value, limited property access, co-branded promotions, or referral rewards.
Monitor performance via affiliate links, promo codes, or engagement measurements.

Key Differences: Social Media vs. Influencer Marketing

Aspect	Social Media Marketing	Influncer Marketing
Control	You make and own all content	Influencer develops content in their own voice
Audience Reach	Organic and paid growth over time	Influencer's current audience is accessible immediately
Cost	Primarily advertisement or free budget	varying based on influencer level and scale of campaign
Trust Factor	Establishes over time through interaction.	Increased initial trust due to the influencer's established relationship
Best For	Brand development, lead nurturing, and direct marketing	Quick exposure, lifestyle branding, and buzz creation

Conclusion

In real estate, social media and influencer marketing are leading the transformations now. Your real estate business will easily connect with modern home buyers by using these tools that operate through social media. Consistency, authenticity, and visible presence will help you succeed.